Freyja Collection, Ontario

Ontario, Canada – 1,300 sq. ft.

The design objective for Freyja Collection was to create an integrated brand experience that alluded to the namesake of the concept: Norwegian goddess of love, Freyja, who “shed tears of gold” and “sprinkled morning dew from her hair”.

The design is based upon the mystical qualities of the circle.  The scheme is a series of circular shapes layered from the planning of the showcases through to the ceilings, walls, and architectural elements.  Contrasting textures of circular translucent displays and corrugated wall panels, combined with metallic greens and blues create a harmonious environment.