Launch by Design Inc. creates dynamic space specifically for Generation Z’s unique needs
At the recent New York City launch of the $2 million Coral Kidz Club, Alberto Gurrola, the Managing Director of Grand Fiesta Americana Coral Beach Cancun Resort and Spa said he wanted to create the best possible kids club, one that would break the mold in terms of innovation and technology. Alberto then went on to say, “That’s why I wanted to work with Launch by Design Inc. as they have created some of the world’s most impressive children’s programs.”
First of all, all of us at the Launch by Design Inc. want to say thank you to Alberto for those very kind words and most importantly for giving us the opportunity to work on such a wonderful and exciting project.
Alberto and his team at Grand Fiesta Americano wanted to turn up the dial on make-believe taking the playground concept to another level. Let’s just say the Launch by Design Inc. crew was very happy to oblige.
Creating connection through technology and human interaction
The new Coral Kidz Club is designed for children aged 3 to 15, or ‘Generation Z’. Since Gen Zs only know a world with instant internet access, unique technology was integrated into the club’s physical structure to encourage ‘edutainment’ play. But even though Gen Zs are the most technologically-proficient generation ever, research has shown that they still desire and prefer personal interaction. As a result, we designed the new Coral Kidz Club to cater to both Gen Z’s thirst for innovative, state-of-the-art play and their want for social collaboration and conversation with their peers and parents.
A new environment around every corner
Everything about the club was strategically planned to provide infinite opportunities to explore. It’s a 360-degree experience created to satisfy the active nature of Gen Zs and reward their curiosity. Some of the highlights of the Coral Kidz Club design include an area for the children aged 3 to 5 that’s devoted to imagination and learning. Here toddlers can choose from three pathways: city, park or jungle. The cityscape is especially exciting as it includes Mexican-style homes and a fire station with a fire hose that can be used to put out a virtual fire. Next door is the Jungle room, a quiet zone deep in the forest where kids can curl up in a nook with a book.
For tweens and teens they can enjoy the latest interactive video games in a futuristic setting. The area includes a 30 sq. ft. wall of LED touch screens. This ‘Living Wall’ emits edutainment i.e. fun facts and interesting information on the Mayan culture and Mexico location in the form of three unique, engaging games; Mayan Glyph Match-up, Mayan Calendar Wheel and Mayan Numeral Guessing Game. Every time guests play these games, they can earn reward points which can be redeemed for cool prizes.
The Coral Kidz Club was an awesome project to be a part of. We look forward to working with Grand Fiesta Americana again in the future.
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